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Halle and Landon Bynum, natives of small-town Fitzgerald, Georgia, built H&L Marketing, LLC from the ground up while still in high school. Halle, a current UGA student, and Landon, a current Fitzgerald High School student, developed the idea during the first FLEX competition at FHSCCA in 2020. With a love for farmers and a strong competitive drive, Halle and Landon came to evolve from a small dream to a thriving reality. Through previous knowledge, extensive research, and amazing support from mentors, they have grown to serve thousands of students and have supported numerous groups and schools.